![](https://images.squarespace-cdn.com/content/v1/64385d0bafd9530bdac746b1/0cbb00f2-5697-4bc1-9bfe-c313f5bb4622/NOVE+SPORT_Layout+6.jpg)
DISCOVERY
NOVE SPORT
In 2017, while working as in-house designer at Flopicco, I was asked to create a branding proposal for Nove Sport, a sport dedicated section of the Discovery owned channel Nove. Together with the Art Director Romina Giarrizzo, I created an experimental visual language based on the circle shape, which is borrowed from the logo, and on the theme of the fragmentation. The brand suggests dynamism, freshness and contemporary.
![NOVE SPORT_Layout 1.jpg](https://images.squarespace-cdn.com/content/v1/64385d0bafd9530bdac746b1/f306f14c-3388-4061-a086-3f960620dbcc/NOVE+SPORT_Layout+1.jpg)
![NOVE SPORT_Layout 2.jpg](https://images.squarespace-cdn.com/content/v1/64385d0bafd9530bdac746b1/d1c97f9f-da0b-42f3-a54e-8449b0fbf67a/NOVE+SPORT_Layout+2.jpg)
![NOVE SPORT_Layout 8.jpg](https://images.squarespace-cdn.com/content/v1/64385d0bafd9530bdac746b1/acbeab04-0b18-48fe-978e-8e60400fee37/NOVE+SPORT_Layout+8.jpg)
![NOVE SPORT_Layout 4.jpg](https://images.squarespace-cdn.com/content/v1/64385d0bafd9530bdac746b1/56f8fa20-4fa0-4519-bf25-e3b4fcb665a7/NOVE+SPORT_Layout+4.jpg)
![NOVE SPORT_Layout 7.jpg](https://images.squarespace-cdn.com/content/v1/64385d0bafd9530bdac746b1/ba8d1315-7790-4b4c-a60b-27e95ba183cd/NOVE+SPORT_Layout+7.jpg)
![NOVE SPORT_Layout 9.jpg](https://images.squarespace-cdn.com/content/v1/64385d0bafd9530bdac746b1/c1348b79-54a4-4745-b93f-07fc05072959/NOVE+SPORT_Layout+9.jpg)
![NOVE SPORT_Layout 5.jpg](https://images.squarespace-cdn.com/content/v1/64385d0bafd9530bdac746b1/eee9f475-bfa6-4a1d-90aa-c4432c93012b/NOVE+SPORT_Layout+5.jpg)
![NOVE SPORT_Layout 11.jpg](https://images.squarespace-cdn.com/content/v1/64385d0bafd9530bdac746b1/c1a263e1-f27a-4ea8-8d65-433ebb4319cf/NOVE+SPORT_Layout+11.jpg)
![NOVE SPORT_Layout 3.jpg](https://images.squarespace-cdn.com/content/v1/64385d0bafd9530bdac746b1/3406f42d-7404-4ee5-8ae6-92e570bbb6a0/NOVE+SPORT_Layout+3.jpg)
![NOVE SPORT_Layout 10.jpg](https://images.squarespace-cdn.com/content/v1/64385d0bafd9530bdac746b1/1ef0e928-dc05-45a2-996d-f1c9d7e1cc1c/NOVE+SPORT_Layout+10.jpg)
![NOVE SPORT_Layout 6.jpg](https://images.squarespace-cdn.com/content/v1/64385d0bafd9530bdac746b1/0e3f4ea0-9887-44b9-bfb6-f860d17c0ff1/NOVE+SPORT_Layout+6.jpg)
![NOVE SPORT_Layout 13.jpg](https://images.squarespace-cdn.com/content/v1/64385d0bafd9530bdac746b1/a127d313-9694-4df7-880d-fde86efc23e1/NOVE+SPORT_Layout+13.jpg)
![NOVE SPORT_Layout 12.jpg](https://images.squarespace-cdn.com/content/v1/64385d0bafd9530bdac746b1/27e3b5f2-9915-4169-8a86-b8af707a3024/NOVE+SPORT_Layout+12.jpg)
Client: Discovery
Agency: Flopicco, Rome
Creative Direction: Florencia Picco
Art Direction: Romina Giarrizzo, ELIA™
Design: ELIA™